Boopsie Hires High-Tech Expert as Marketing & Product Management Director

Sunday, Mar 23

High-Tech Marketing and Product Management expert joins Boopsie Management Team.


Jane Goh, Boopsie's Marketing & Product Management Director

Sunnyvale, CA – March 23, 2014 – Boopsie, Inc., the leading mobile app platform for libraries, announced the addition of Jane Goh as the Senior Director of Marketing and Product Management for their team. Jane will lead all marketing efforts and work with Boopsie’s Star Partners to integrate content to provide a seamless experience for all app users.

“We are pleased to add Jane to our team,” say CEO Tony Medrano. “She brings a wealth of startup marketing knowledge to our Marketing team and is helping us be more agile in serving our clients. Her extensive experience working on strategic enterprise partnerships will also be helpful in deepening and strengthening our relationships with existing and new partners.”

Jane joins Boopsie with over 15 years of high-tech marketing and product management experience from several Silicon Valley companies, including Sun Microsystems and Verisign. Before she transitioned to the high-tech industry, Jane was a Medical Reference Librarian at Stanford University. While at Stanford, she created one of the first academic medical library websites and also developed and taught web development and medical web research courses that were well received by clinical researchers and health professionals.

“When I entered the library profession in the mid 90s, the Web was revolutionizing the way we communicate and disseminate information. It was an exciting time as libraries were exploring this new medium for sharing their resources. I believe that mobility is now poised to be the next major technology disrupting the way people access information and services. I am very excited to be joining Boopsie, and to work with its stellar team, to help libraries leverage this disruptive technology to reach and serve segments of their population who would benefit from access to free library resources that might not otherwise be reached via traditional means.”

Jane received a BSc from UC Irvine and a Masters of Library Information Science from UCLA.

About Boopsie

Boopsie, Inc. was founded in Silicon Valley in 2006. We are the industry-leading mobile platform-as-a-service (PaaS) provider for over 2,500 library locations worldwide. Boopsie’s custom-branded native mobile apps for libraries are affordable, easy to deploy and maintain, and enable libraries of all types and sizes to quickly acquire new users and increase circulation. Boopsie’s library-branded mobile apps are fully hosted and maintained by our customer service organization. We build native mobile apps for libraries on Android, iOS, Windows Phone 8, Windows Mobile, Windows 8, Kindle Fire, and BlackBerry platforms. Boopsie enables 24/7 remote library access via the user’s device of choice. Visit our website for more information about Boopsie’s mobile apps for libraries.