There is no doubt that law firm-branded apps are on the rise. According to a Law Firm Mobile report, from 2012 to 2013, there was a 62% increase in AmLaw 200 and Global 100 firms having apps. The number of law firm apps is expected to increase in 2014. What does this mean for law firms? When 86% of mobile device users’ time is spent in apps, it’s easy to see how a mobile app is a great way to deliver content because you are reaching them on a medium they are already spending the majority of their time in. Another utility in delivering content in a way that meets users’ expectations is the positive impact it can have on employee productivity. When apps are used to make resources more available to employees, even a 20% increase in productivity means a 20% increase in billable hours. Appreciate and embrace the current technology landscape.
The 2013 Legal Technology Survey revealed that 91% of all attorneys use a smartphone, and that percentage increases with the size of the law firm. Smartphones are used by 85% of solo attorneys, 90% of attorneys in a firm of 10 to 49 lawyers, 97% of attorneys in firms of 100 to 499 lawyers, and 99% of lawyers in firms of 500 or more lawyers. About two-thirds of attorneys using smartphones are using a device that they own, while about one-third are using a smartphone assigned to the attorney by their law firms. I anticipate the number of attorneys using their own devices to increase with the rise of BYOD policies. According to the 2013 International Legal Technology Association Survey, 85% of the respondents said that lawyers at their firms can purchase their own devices.
Also, nearly 500,000 attorneys were using iPads in 2013. Again, I’m sure this number will increase in 2014.
However, one of the unfortunate trends that has emerged with law firm apps is device discrimination. Out of all the law firm apps created, 96% are offered on the iPhone, while only 6% are offered on the BlackBerry and 29% are offered on Android. Boopsie apps are optimized for all major platforms, including Android, iOS, Windows Phone 8, Windows Mobile, Windows 8, Kindle Fire, and BlackBerry platforms. This ensures that no user is left out, which includes the 45% of attorneys who are not using iPhones and gives device choice flexibility to the 85% of attorneys bringing their own devices.
With the rise of the mobile workforce, firms need to adapt to employees’ expectations for access to information. And, no, I won’t say we are “disrupting” the legal industry (this attorney will be happy). Too cliche. The legal field does not need to be disrupted, it needs to be brought up to speed. Law firms everywhere are realizing the benefit of delivering content via mobile apps, and apps are not just being used as marketing tools. Boopsie is allowing firms to be much more efficient by bringing something of real value to the table. We are the industry leader in making mobile apps for libraries- we are simply applying our tried and proven platform to help law firms deliver their content. Allow your employees to work efficiently anytime, anywhere, and on any device.