Case Study of Reading Public Library, PA

“The Census Bureau reports that 80.9% of households living below poverty level have cell phones and 58.2% have computers. We noticed this trend in our own community as well and it’s what inspired us to augment our online catalog and e-content with a user-friendly, customized mobile app.”

Bronwen Gamble
Director of the Reading Public Library
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A Wealth of Resources for an Impoverished Community

Click Here to download the Reading Public Library Case Study

Reading Public Library’s Mobile App Makes Education & Entertainment Accessible and Affordable

In 2012, Reading became the second most impoverished city in the country, edged out of the top spot that it previously held by Detroit. With a median household income of $26,867, this diverse community has little budget left for education and limited options for affordable entertainment after paying for life’s necessities. Recognizing this, the Reading Public Library is committed to making sure a limited budget doesn’t translate to a bleak existence for its hard-working community members. That’s why the library has a history of offering customized programming and extensive services.

Simply offering everything from mindPOP programming—stimulating programs aimed at personal and professional development for adults of all ages—to bilingual storytime events is just a start, though. Perhaps more important is ensuring the community is aware of the wealth of resources available for free at their local library.

Reading Library Needed a Partner

How could the Library extend its reach, connecting with patrons where and when they need it most? There are only so many open hours in the day, after all, many of which coincide with school or working hours.

They decided they needed an app, and Boopsie was their #1 choice. The leading platform-as-a-service provider consistently reports high quarterly customer satisfaction survey results, with comments from clients and potential clients about the level of service provided from first inquiry to app launch and beyond.

Two months after launching their app Reading Public Library already had incredible success in terms of app downloads, number of daily queries, and monthly unique app users.  They can’t wait to see the progression of positive impact their library app will have on the entire community.

Download the full story here


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