Top Marketing Executive Hired by Boopsie for Libraries to Continue Expansion

Tuesday, Aug 6

Experienced Digital Marketer, Paul O’leary, is the Newest Member to Join the Boopsie Team in its Efforts to Dramatically Expand its Leadership Position in Delivering a Mobile Solution for Public Libraries and Academic Libraries.


Sunnyvale, CA – July 24, 2013 – Boopsie for Libraries, the Leading Mobile Solution for Public Libraries and Academic Libraries worldwide, announced today the expansion of the team to include Paul O’Leary as Senior Director of Marketing. Paul will be leading both product and marketing responsibilities for the organization.

“Paul’s breadth of online marketing and product management experience make him a great asset to our executive team,” said Tony Medrano, CEO of Boopsie for Libraries. “He combines rare leadership qualities with a deep understanding of how to both build and market quality products. Paul joins us at an exciting time of expansion and has the skills to take Boopsie to the forefront of a rapidly growing industry.”

Paul joins Boopsie with almost a decade of experience in online marketing, business development and product management leadership from some of the largest Internet companies in the world, including Google, Yahoo!, and eBay. Prior to joining Boopsie, Paul served as Vice President of Product and General Manager of MerchantCircle, an Internet marketing firm also based in the Bay Area. There, he built and managed a team of product managers while also managing the P&L for, a leading small-to-medium business online community. Paul received his MBA from USC Marshall and his BA from Stanford University.

“I am incredibly thankful for the wealth of opportunities my education has provided for me and am excited to join a business whose mission is to make existing library content dramatically more accessible for everyone. I firmly believe education is one of the single most important things we can invest in, for ourselves and as a society. It is incredibly rewarding to join Boopsie and focus on expansion of a product that can really add value to our communities,” stated the new Head of Marketing at Boopsie for Libraries. “With mobile content consumption quickly becoming the norm, Boopsie helps libraries compete with businesses like Amazon and iTunes by making much of the same content people are currently paying for accessible for free from their local library via their phone or tablet device.”

Boopsie’s mobile apps for libraries are used in more than 2500 public library and academic library locations. Boopsie is rapidly changing the way libraries look at their mobile presence by taking a more strategic approach to delivering content beyond the library catalog to users when and where they need information via custom-branded Native Mobile Apps on any mobile device.

About Boopsie
Founded in 2006 in Silicon Valley, Boopsie is the industry-leading Mobile Solution for Public Libraries and Academic Libraries worldwide. Customers include Seattle Public Library, Los Angeles Public Library, University of Toronto, Brown University, University of Gent in Belgium and University of Auckland in New Zealand. Boopsie’s custom-branded native mobile apps for libraries are affordable, easy to deploy and maintain, and enable libraries of all sizes to quickly and easily meet the rapidly changing needs of their patrons with world-class performance. Boopsie’s solutions are fully hosted and all apps are downloadable on mobile devices including Android, BlackBerry, iOS (iPhone, iPod Touch, iPad), J2ME, Palm, Symbian Series 60, Windows Phone 8, Windows 8, Windows Mobile and Kindle Fire. Boopsie’s innovative mobile applications also support browser-enabled devices. Visit our website for information about Native Mobile Apps for Libraries.