Sure, you could use a word-of-mouth approach to get your app to the public, but that only reaches a few patrons. Did you know that effective promotion of Your Library App will result in five times the amount of patron usage? Over the next few blog postings, we will be sharing six different ways you can begin to promote your Boopsie app; first, we’ll take a look at webpage promotion.
It is simple to promote your app on your webpage! If you visit the Marketing Materials page on our website, you can access 12 new, pre-made banners that will fit most web designs, like:
After you pick out the design you want, simply link the banner to your Boopsie page, LIBCODE.boopsie.com (e.g., ahml.boopsie.com or lex.boopsie.com– if you don’t know your code, simply email our friendly Customer Service team). Now mobile users can be directed straight to their app store.
With Mobile Re-directs on Your Library’s website, mobile users are prompted to either browse your regular desktop site or to download Your Library App. Libraries with these one-click-downloads will see a 3.5 times increase of app usage.
Take a look at four of our libraries who are taking advantage of the benefits that come with promoting their app on their webpage:
Arlington Heights Memorial Library in Illinois has a whole page dedicated to their Boopsie App. Their app’s web page has large app store icons that are linked to their app in the Apple and Android stores. For patrons who are browsing on their smartphones or tablets, they have added a mobile re-direct on their website:
AHML’s app page includes key features that describe what each menu item on the app will do. They also have links to How-to Videos that Arlington Heights Memorial Library created on their YouTube account.
Lexington Public Library in Kentucky has their app promoted twice on their homepage. The first promotion is on their rotating menu; with a large QR code and a screenshot of their app’s launch page, patrons are immediately made aware of their app. Along with their QR code that is posted on the lower left hand corner of their page, even those accessing the site on their desktop can easily use their smartphone or tablet to scan the QR code and download the app.
When Lexington Public Library’s patrons select the “App Info” link in the rotating menu page, they are directed to a webpage that is solely dedicated to their Boopsie App. This page hosts a QR code as well, along with a link to download a QR reader for free. There is another link to their Boopsie site, lex.boopsie.com which features a demo of their app. The webpage also boasts some FAQs that their patrons might have, including “Will it work on my phone?” and “What does it do?”. They also have a phone number their patrons can call for help and a link to our Boopsie support email address.
Our third example comes from the Public Library of Youngstown & Mahoning County in Ohio. The Public Library promotes their mobile app by including their app’s mobile icon “above-the-fold” with their social media links. “Above-the-fold” refers to locating your promo item towards the top of your webpage, where patrons won’t have to scroll to see it. If you click on their mobile icon, you are directed to their Boopsie website, plymc.boopsie.com, which features a QR code that smartphone and tablet users can scan to download the app to their device as well as a demo of their app on the right.
Schaumburg Township District Library in Illinois has their app listed in both their rotating banner as well as part of their Current News feed. Their banner is bright and colorful with a large “call to action” (‘Download it today’), which helps to catch the eye of the patron; if you open their featured banner, you are directed to an article dedicated to their new app. Like AHML’s webpage, Schaumburg Library’s article hosts large app store icons for the Google Play Store and Apple App store. For non-Android or Apple users, they have provided patrons with a link to their Boopsie website.
Here are a few things to keep in mind when using Mobile App Marketing:
–Keep your promotion “above-the-fold”; that means your patrons won’t have to scroll down the page to see your app.
–Link to a page that is dedicated to your app, like the Lexington and Schaumburg libraries did.
–Use one of our ads that we have on the Marketing Materials page to promote Your Library App.
Dedicate a page on your website to promoting your app.
–This can be linked to your homepage promotion, but you should also make it easy to find in the website sitemap or on-site search.
–Use strong calls to action such as “Download Now!”
Create a mobile re-direct or pop up to promote the Download of the App.
–Like Pinterest and Facebook, when smartphone or tablet users access your website, you can have a pop-up that tells your patrons that you have an app for them. This will dramatically increase the app’s usage as well.
Looking for other blogs in this series: